Dear Ms. Kai M,
I am writing to express my strong interest in the Digital Marketing & Social Media Specialist position supporting your client's steel company transformation. With 10+ years of hands-on experience in digital strategy, PPC leadership, multi-platform campaign execution, and ROI-focused reporting—combined with my previous role as PPC Team Lead at Phenyx Digital—I am confident I can deliver the strategic impact and execution excellence your client requires during this critical growth transition.
I don't just execute—I think like a business owner. As one of the founding members of a company, I’ve built digital growth strategies from scratch, analyzed market positioning, scaled operations across multiple service verticals, and managed P&L. I've presented growth roadmaps and performance analytics to C-level executives, explaining complex metrics in ways that drive decision-making and budget allocation. In my current role as PPC Team Lead, I lead execution systems (SOPs, QA workflows, team enablement) that ensure campaigns stay optimized and scalable—freeing leadership to focus on high-level strategy.
Every campaign I execute is backed by analytics and measurable outcomes. I'm proficient in:
I've consistently delivered campaigns with clear ROI models, reduced customer acquisition costs by 25-40%, built executive dashboards showing week-over-week trends tied to revenue impact, and implemented systems that scaled performance across teams.
I combine creative instincts with marketing strategy. I've developed brand voices, written compelling copy for ads, emails, and social content, and coordinated video production for B2B audiences. More importantly, I understand how to position complex services (security systems, outsourcing solutions, technical services) for professional buyers—a skillset directly transferable to steel and industrial sector marketing.
Through my work with BPO operations, security systems marketing, and medical transportation services, I've developed deep familiarity with B2B buyer journeys, lead qualification, long sales cycles, and professional platform strategies. I understand how to reach construction, industrial, and commercial decision-makers through strategic content and targeted campaigns. My experience with local SEO also strengthens lead generation for regional and industrial B2B markets.
I don't wait to be asked—I identify opportunities before they're obvious. I've audited competitor strategies, identified partnership opportunities, recommended platform pivots that improved engagement 2-3x, and built scalable systems that improve performance continuously. I bring a consultant's mindset: assess, recommend, execute, measure, adjust.
I'm drawn to this position because it's not a "content posting" role—it's a strategic hire with real business impact. I'm energized by the challenge of transforming a traditional steel company's digital presence into a modern, digitally dominant brand. Your emphasis on execution accountability, executive reporting, and measurable ROI aligns perfectly with how I operate.
I bring the mentality of a founder: skin in the game, ownership mindset, and relentless focus on measurable outcomes. I'm not satisfied with vanity metrics—I'm obsessed with driving revenue, generating qualified leads, and building systems that scale. I'm ready to be the A-Player your client needs during this critical growth transition.
Thank you for considering my application. I'd welcome the opportunity to discuss how I can accelerate your client's digital transformation and drive measurable business impact.
Sincerely,
P.S. I'm happy to provide a portfolio of past campaigns, analytics dashboards, ROI case studies, and examples of client-facing reporting. I can walk through my approach to B2B digital strategy, lead generation systems, and executive communication during a conversation.